The hospitality
operating system.
Reservations, waitlists, floor plans, guests, events and marketing — beautifully simple software built for modern hospitality.
- 14-day free trial
- Flat monthly pricing
- No per-cover fees
- Own your guest relationships
- Free migration
Switch in days, not weeks
Switching is easier than you think.
Moving from another booking platform shouldn't take weeks. Reserved is designed to make switching simple.
- 01
Upload your floor plan
Upload a screenshot, PDF or photo and we'll recreate it.
- 02
Import your guests
Upload a CSV and we'll organise everything automatically.
- 03
Import future bookings
Bring your upcoming reservations across in minutes.
- 04
Go live
Launch with confidence when you're ready.
Works for restaurants, pubs, hotels and hospitality groups.
Proven on our own floor
Built and battle-tested at Bistro 8, Blackwood.
Top 1% on TripAdvisor. 1,000 covers a week. Every feature in Reserved earned its place on that pass.
£102k
Recovered revenue in 12 months
No-shows cut 7.4% → 1.1% across 52,000 covers at £31 avg spend.
1.1%
No-show rate
Rolling 90-day, card-holds + reminder cascade.
34%
Waitlist → seat conversion
SMS quote-and-hold, 6-minute reply window.
5 days
To fully live
Ran alongside our previous system, zero lost bookings.
One platform · eight surfaces
The stack you'd otherwise stitch together.
Every 'no' is explained.
- Rules-driven availability
- Deposits & card holds where they earn
- Guest-side confirmation in your branding
- 18:30
Hartley · 2
Seated · T04
- 19:00
Osei +3 · 4
Seated · T12 · NUT ALLERGY
- 19:15
Chen party · 6
Arriving · card hold ✓
- 19:30
Morris · 2
Confirmed · reminder sent
- 19:45
Callahan · 2
5m late (guest SMS)
- 20:00
Iyer party · 6
Birthday · cake 20:35
Reserved AI
Ask. It's done.
The AI maître d' that reads your live floor and acts. Ask in plain English — Reserved reads your live floor, guest history and pacing, then acts. No dashboards to hunt through.
Try the interactive instant demo for free
Pick a booking. Seat it.
No backend, no signup, no card required.
Tonight · unseated
- 19:15
Chen party · 6
Awaiting seat
- 19:30
Morris · 2
Awaiting seat
- 19:45
Petrov · 2
Awaiting seat
- 20:00
Iyer party · 6
Awaiting seat
Floor · Main room
Tap 'Seat' on a booking to begin
ROI calculator
What are you paying right now?
Platform fees, SMS, email marketing, and recoverable no-show losses — all in. Adjust anything to match your quote.
Defaults tuned to UK hospitality averages 2024/25 — sources: Zonal × CGA GO Technology (no-shows), Lumina Intelligence & CGA (spend per head), DMA UK Email Benchmarking 2024/25, ONS / UKHospitality wages.
UK average is ~£38/head across full-service dinner (Lumina Intelligence 2024). Lunch/casual ~£18, premium/fine dining £70+.
UK hospitality hit a record 14% average in Nov 2024 (Zonal × CGA, GO Technology). Reserved recovers ~55% via card holds, SMS confirms & auto-waitlist.
Email cost is the average of Mailchimp Standard, MailerLite Advanced, GetResponse Marketing & AWeber Plus at your list size — £62/mo.
UK hospitality average is ~£13/hr (2025). Reserved automates ~70% of confirms, reshuffles, reminders & guest messages — you reclaim 93 hrs/mo.
£129/mo + £1.20–£2.00/cover (UK) · shown in GBP. Edit any field to match your quote.
Your monthly bleed
Unlimited booking texts · marketing texts beyond 1,000 bill at 5p +VAT each.
Cost saving / year
£92,704
Swap platform + SMS + email for Reserved's flat £199/mo.
Revenue added / year
£165,984
Recovered no-shows, SMS win-backs & email lifecycle.
Cost savings are fees you stop paying. Revenue added is bookings you currently lose — modelled on ~65% no-show recovery via card holds + waitlist, plus SMS win-back and email lifecycle averages.
Where the upside comes from (monthly)
Migration · included
Off your old tool in under a week.
Day 1
01
Export
Upload a CSV export from your old tool — we map guests, tags, notes, upcoming bookings and floorplan in one click.
Day 2
02
Import
Everything lands in Reserved. Duplicate-guest merge. Tag & allergy preservation.
Day 3
03
Staff onboarding
One 45-minute session. Host, GM, chef. Playbook and Academy links included.
Week 1
04
Live
Cutover on a chosen date. Old system continues to accept in-flight bookings until switch.
Migrating from OpenTable · SevenRooms · ResDiary · TheFork · ResOS · Quandoo · Tock
Trust
Built for regulators, not just guests.
GDPR-native
Data-subject exports, deletion and consent capture — first-class.
UK / EU hosted
Data lives in-region. No cross-border surprises.
Encrypted at rest & transit
AES-256 at rest. TLS 1.3 end-to-end.
Nightly backups
Point-in-time restore. 30-day retention.
Stripe payments
PCI SAQ-A. No card data touches our servers.
Role permissions
Owner, GM, host, chef, marketing — scoped access.
Audit log
Every seat, comp, refund and message — attributed.
99.9% uptime target
Live status page. Incidents posted within 5 min.
Insiders Academy · free
A decade of Saturday-night lessons.
01 — Revenue defence
The real cost of a no-show (and the four levers that kill it)
A 4-top no-show on a Saturday isn't a £0 event — it's £180 gross, £42 wasted prep, and one lost re-book. Here's the exact playbook we used at Bistro 8 to cut ours from 7.4% to 1.1%.
Read02 — Service design
Kitchen throttle: the pacing rule that saved our Fridays
Most reservations software will happily seat 24 covers at 8pm because 'there's a table free'. Your pass will die. Here's how we set throttle limits at Bistro 8 by course, by station, by day.
Read03 — Demand capture
The waitlist page is your most under-priced marketing asset
Every guest who tried to book 'table for two Saturday' and got 'sorry, we're full' is a warm lead you probably lost to the restaurant next door. At Bistro 8 we convert 34% of them.
Read04 — Guest loyalty & retention
Regulars, not reviews, are the real moat
Everyone chases the next 5-star review. The restaurants that survive year 3 — Bistro 8 included — chase the guest's fourth visit. The maths is embarrassingly one-sided.
Read05 — Marketing that works
The five emails that drive 70% of our rebookings
We don't send a newsletter. At Bistro 8 we send five sequences, each triggered by guest behaviour. That's the whole marketing stack.
Read06 — Team & tech
Your host stand is your product. Design it like one.
The most expensive tech mistake independents make is treating the host stand as a booking log. It's the daily interface between your team and every guest. At Bistro 8, if the stand is a mess, service is a mess.
ReadFlat monthly · no per-cover fees
Pricing you can predict at 8pm on a Saturday.
Founding 50 · now enrolling
Lifetime price lock. Whatever you pay today, you pay forever.
List price after the Founding 50: £119 / £249 +VAT. Members keep today's price — £89 Solo / £199 Restaurant — for life. Lifetime lock applies to your plan price; marketing texts beyond your bundle bill at the prevailing rate. Open to the first 50 UK venues.
Solo
£74/mo +VAT · billed yearly
14-day free trial · no card required
Up to 400 bookings a month · unlimited covers.
- Reservations + waitlist
- Live floorplan
- Guest CRM + exports
- Unlimited booking texts & email
- 250 marketing texts a month
Restaurant
£166/mo +VAT · billed yearly
14-day free trial · no card required
Up to 2,500 bookings a month · unlimited covers.
- Everything in Solo
- Stripe deposits & holds (0% Reserved fee)
- Ticketed events: 2% per ticket sold — you keep the rest
- Segmented marketing
- Unlimited booking texts & email
- 1,000 marketing texts a month
- Maître d' AI
Enterprise
Talk to us
From £399/mo per site · custom booking volume.
- Everything in Restaurant
- Unlimited venues
- Cross-venue CRM
- Ticketed events: 2% per ticket sold — you keep the rest
- Unlimited booking texts & email · custom marketing bundle
- Priority support & SLA
We never count or charge for covers. Plans are sized by bookings — and your diary never stops taking them; outgrow a plan and we move you up, never switch you off.
0% on deposits, card holds and no-show charges — ever. We only take a fee when we sell tickets for you (2% on ticketed events). Marketing texts beyond your bundle are 5p +VAT each, itemised on your invoice. Set a spend cap in-app any time — booking texts always send. Confirmations and reminders are never metered, on any plan.
Free migration
Worth £299. Guests, bookings, tags and floorplan.
Free onboarding
Worth £99. One 45-minute session for your team.
Founding 50 · now enrolling
Lifetime price lock. Direct founder line. Free migration.
Refer another restaurant — both get one month free
One free month on your subscription for every venue that signs up through you. Stack as many months as you like.
Straight answers
The ones we get every week.
Do you take a per-cover fee?+
No. Flat monthly +VAT, no matter the covers. Marketplaces typically charge £1–£2 per seated cover — that's the model we exist to end.
Do you take payment fees?+
Never on deposits, card holds or no-show charges — that's your money. Ticketed events carry a 2% platform fee plus standard Stripe processing, and you keep the rest. Compare that to marketplaces charging per cover and 2% on every payment.
What do texts cost?+
Booking texts — confirmations, reminders, waitlist offers — are unlimited on every plan and never metered. Marketing texts include a monthly bundle (250 on Solo, 1,000 on Restaurant), then 5p +VAT each on your normal invoice. Email is unlimited on every plan. You can set a spend cap in-app; marketing pauses at your cap, booking texts always send.
How long is migration?+
About a week single-venue. We handle guest list, tags, floorplan and cutover. Groups take 2–3 weeks.
Do I own the guest data?+
Yes. Full CSV export any time — even on trial. Every guest, note, allergy and preference is yours.
How do you handle no-shows?+
Risk-scored card holds on the risky slots only, plus a 24h/3h reminder cascade with one-tap 'can't make it' that releases to the waitlist.
What if we do more than 2,500 bookings a month?+
You're an Enterprise venue — custom pricing from £399 per site. Covers are never counted on any plan.
Do you offer a public API?+
Stripe is wired up for payments. We don't sell developer API keys — for anything custom, groups on Enterprise get a scoped integration built with our team.
Ready to stop paying rent on your own guests?
No per-cover fees · No contracts · Migration included